#Tourism
Definition
of Tourism
Tourism is the generic term to cover both
demand and supply that has been adopted in various forms and used throughout
the World. Tourism is defined as the activities of persons
identified as visitors. A visitor is someone who is making a visit to a
main destination outside his/her usual environment for less than a year for any
main purpose [including] holidays, leisure and recreation, business, health,
education or other purposes….This scope is much wider than the traditional
perception of tourists, which included only those travelling for leisure. [UNWTO
statistics Guidelines: 2010]
Types of Tourist
1.
Incentive
tourists
This group includes people who
didn’t initially plan on visiting your destination For example, a worker has
accomplished his sales target and he is rewarded with a dinner for two. Since
they had no intention of coming to you, they won’t particularly have a set
expectation. This is a good opportunity to wow a customer. These people view this rewards as inspiration
to work harder, and therefore it could be a good idea to build customer loyalty by adding a personal sentiment to
their experience. Example: a bottle of wine with a
personalized congratulations message.
2.
Business
tourists
These people travel purely for business reasons. If you manage
an accommodation service and you want to lure business travelers,
providing them with conference rooms is probably the best way. Bring their work
place to where they are staying rather than being dependent on meeting
facilities near you to bring in customers. When you
have facilities available, offer them everything they may need. Water and juice
in the room, lunch at a specific time and any other service they might require.
These people are not specifically there to enjoy luxury but they don’t want to
struggle while they are busy working. Try and provide as much as possible,
especially transport and internet services.
3.
Leisure
tourists
This group is on holiday purely for
relaxation and luxury. When accommodating some of these travelers, it would be a golden opportunity to up sell
all the services your business provides. If you don’t have a spa or relaxation
facilities, be sure to equip these visitors with enough information of where
they can find them. Don’t fuss around these customers, but be
sure to provide them with everything they might need. It would be good to offer
them something extra, for example, drinks served by the pool.
4.
Sport or
recreation tourist
These tourists either take part in sports or they are
there to watch sports. When you are aware of a sports event near you and the
customers have informed you that they will be attending, it could be a good
opportunity to provide some extra services. They might be returning at a late
hour or leaving early in the morning. Ask them if they have any special preferences,
for example food at a certain time. Also try to take part in their experience
by wishing them luck or saying you hope they enjoy the event.
5.
Special
Interest Tourist
This group is visiting because of a
certain passion. It will be good to stay informed about events near your
destination and interests in your location. For example, people who are staying
at your lodge during a bird watching trip. This tourist
type often plans their travelling very well, so you might be
informed about their activities before they arrive. Always accommodate their
arrival time and the reason they are visiting. As with sport tourists, you can take part in their trip by asking
about their experience.
Accommodation types
Accommodation is a place where
travellers can sleep and find other services. There are two types of
accommodation:
Serviced accommodation – means that alongside an overnight stay other
amenities are provided, such as meals, cleaning, spa, entertainment etc. A
hotel is an example of serviced accommodation.
Non-serviced accommodation – also know as self-catering, means that travellers are responsible for
preparing their own meals. This type of accommodation is usually cheaper
and more popular among young people.
1. The Hotel
Hotels remain the classic of the tourist accommodation, offering both room and board (breakfast,
half board and board). From single
rooms to royal suites,
the services provided by hotels also include room service, wellness areas, swimming pools, sports facilities, etc.
2. Bed &
Breakfast
This type of accommodation is
offered by a hotel or a private family home, and it consists of a
room for the night and breakfast the following morning.
3. The
Youth Hostel
Youth hostels offer
mostly shared rooms with common showers. These inns
promote meetings and exchanges between travelers, by
providing relaxation areas with games and books, as well as a shared kitchen
for the preparation of meals.
4. The
Rental, Bungalow, Mobile Home
In
parallel, campings have developed the "outdoor
hotel" concept by providing rentals, bungalows, mobile-homes and
fully equipped cottages. Outdoor locations enjoy the
benefits of camping, while offering build-in accommodations.
5. The
Homestay
The
BnBs are often confused with homestays, though the latter
are not always the subject of a professional activity. The concept of a
homestay is to rent a room directly inside the house
of a local. These locations can last from a few days to several months
if needed.
6. The
campsite
Popular
with families for its economic aspect, campsites are
an opportunity to pitch the tent, the caravan or
the camping-car on equipped ground. Most existing
campings provide services and additionnal activities such as a swimming
pool, play areas and many others.
7. The
cottage
Wrongly
confused with bnbs and furnished
accommodations, traditional cottages are
specific to the tourism in the countryside (as well as the sea
and the mountains). Opposites of bed and breakfast, they do not offer
meals and the owner is not at home.
Vocabulary on Tourism
1. Trip : A journey that you make to a place and back again.2. Travel : Going from one place to another often to a place far away.
3. Journey : Travel from one place to another(formal use)
4. Tour : Organized trip e.g. a The study tour. b. spirituality tour (churches, temples places of spirituality) c. ethnic tours ( learning local culture, traditions and customs).
5. Cruise : A holiday during which you travel on a ship or boat and visit a number of places.
6. Voyage :
A long journey on a ship or in a spacecraft.
Reference